Lange International

Tips and Insights

from Lange’s Communication Thought Leaders

Making Your Point: Ground It in Story

You’ve probably seen Chobani yogurt on the shelves of your local grocery store, but do you know the story behind it? Hamdi Ulukaya, the CEO of Chobani, spoke at TED2019 in April  sharing the Chobani story. He used it to help him make bold points about his “anti-CEO playbook” and the result was inspiring.  

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"What do you do?"

One question that inevitably comes up when you’re getting to know someone is, “What is your story?” or, “What do you do?” Many of us struggle to answer this question, possibly answering with our title or where we work (which doesn’t truly tell someone what we do), or we go on and on and on, and it becomes more of a monologue than a dialogue.

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Small Talk: Three Tips for Moving Past Pleasantries

A meeting, networking event, party, or even the sidelines of your kid’s soccer game. What do all of these things have in common? They are ripe opportunities for small talk. You know that feeling of hesitancy you have in talking with people, because moving past, “Hi, how are you?” feels daunting. You consider not even talking to anyone because the queasy feeling in your stomach reminds you that small talk is awkward….

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